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Content Management System, the ability to manage the content on a website.
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Conversion—Leading users to a specific result. The most typical conversion is a purchase of goods or services on a site.  Conversion can also include capturing user personal information, demographic information, or user preferences.  SEO professionals are expected to lead users to a conversion.
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Keywords—Words that search engines have identified as important enough to index on their sites.  Keywords are used to determine page ranking. Keywords should be repeated naturally and should be used consistently in  Web and print copy.
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PHP is a widely-used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.
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Search Engine Optimization—is the process of improving the visibility of a website or a web page in search engines through generic or non-paid search results.
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